• Client

    UNSW School of Psychology

  • Year

    2018

  • Platforms

    iOS (iPhone/iPad), Android

Do you suffer from inattentive blindness…? Most people, when paying close attention to an object of a particular colour, will be slightly blinded to objects of other colours. We created this game for a Psychology research team at UNSW to further investigate inattentive blindness via a fun mobile app. Follow either a black or a white balloon as you drive through the streets of a crowded city whilst trying to avoid pedestrians that are similarly coloured to the balloons. Are certain coloured pedestrians more likely to make you lose track of the balloon? Are certain coloured balloons more likely to make you hit particular pedestrians? This was a fun way to test while competing to get a high score!

  • Share:

“Highly recommended. I had a great experience working with Kei and the team at Vantage Interactive. As a research academic at UNSW, I came to them with a concept aiming to understand the cognitive psychology of driving behaviour, and they worked with me to develop a smartphone app (a driving game) that incorporated cognitive psychology measures toward this end. I especially appreciate their responsiveness to questions throughout the process, their up-front estimates of cost, and their willingness to meet frequently and adapt as the project developed. They turned out a sophisticated and impressive interactive product, and I look forward to working with them again.”

– Steven Most (Senior Lecturer, UNSW School of Psychology)

  • Client

    UNSW School of Psychology

  • Year

    2018

  • Platforms

    iOS (iPhone/iPad), Android

Do you suffer from inattentive blindness…? Most people, when paying close attention to an object of a particular colour, will be slightly blinded to objects of other colours. We created this game for a Psychology research team at UNSW to further investigate inattentive blindness via a fun mobile app. Follow either a black or a white balloon as you drive through the streets of a crowded city whilst trying to avoid pedestrians that are similarly coloured to the balloons. Are certain coloured pedestrians more likely to make you lose track of the balloon? Are certain coloured balloons more likely to make you hit particular pedestrians? This was a fun way to test while competing to get a high score!

  • Share:

“Highly recommended. I had a great experience working with Kei and the team at Vantage Interactive. As a research academic at UNSW, I came to them with a concept aiming to understand the cognitive psychology of driving behaviour, and they worked with me to develop a smartphone app (a driving game) that incorporated cognitive psychology measures toward this end. I especially appreciate their responsiveness to questions throughout the process, their up-front estimates of cost, and their willingness to meet frequently and adapt as the project developed. They turned out a sophisticated and impressive interactive product, and I look forward to working with them again.”

– Steven Most (Senior Lecturer, UNSW School of Psychology)

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