Psychology Car Game Experiment

Psychology Car Game Experiment

Do you suffer from inattentive blindness...? Most people, when paying close attention to an object of a particular colour, will be slightly blinded to objects of other colours. We created this game for a Psychology research team at UNSW to further investigate inattentive blindness via a fun mobile app. Follow either a black or a white balloon as you drive through the streets of a crowded city whilst trying to avoid pedestrians that are similarly coloured to the balloons. Are certain coloured pedestrians more likely to make you lose track of the balloon? Are certain coloured balloons more likely to make you hit particular pedestrians? This was a fun way to test while competing to get a high score!

This experience was developed for the School of Psychology at the University of New South Wales (UNSW) as a mobile game which also recorded data for research purposes. It was developed to run on:

  • Apple iPhones
  • Android phones

Client: The University of New South Wales
Technology: Mobile

We can help develop gamified research applications for you

The intersection of education, research and gaming is interesting to us. We like to push the boundaries of what has been done before and working with academics to make discoveries. If you have a research project idea that you would like to discuss, or any questions about how you could possible gamify your research, please get in touch. We look forward to hearing about your vision and helping to turn your imagination into an experience.

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